Allstate #Mayhem Tweet Off
The Ask: Engage College Football Fans via rivalry and engaging content, capture social activity for retargeting down the road and drive overall Allstate presence in college football fan base.
The Outcome: We created a campaign for three game-days and one championship game. The campaign amplified the biggest college football rivalry of the week by setting up a live stunt that allows fans to compete by tweeting for their team. We utilized social and paid media to spread the word and drive momentum for each game stunt. During pregame, fans can tweet to vote and watch the stunt unfold live on multiple platforms such as Ustream, Twitter and Periscope.
Agency: Leo Burnett
Role: UX Designer