Centrum and the Google Physical Web

The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations. The Bluetooth low energy beacon broadcasts a URL once every second. It allows the consumer to open a web browser to view a public URL and immediately interact. As a team we designed and developed a Centrum website that allows the user to either shop or receive help in finding the right vitamins for their health goals. Once the user finds the right vitamin they can located it on the shelf through the tap of a button on the mobile website.

Client: Centrum

Agency: Leo Burnett, Greenhouse

Role: Research, UX designer, storyboard designer, voiceover copywriter,
video art direction and music selection

Explainer Video

Consumer User Flow

Site Flow


I need help path


I would like to shop path