Fifth Third Bank TxtvsTxt
The Ask: Create a campaign that promotes Fifth Third Bank’s new super fast mobile app.
The Outcome: An animated mobile game to see how fast you can text. The game give’s users a sentence to text, then challenges them to text it as fast as they can and time their result. As the levels progress, the sentence will change every time they type one correctly. Users gain credit through levels of expertise depending on how fast they are. They can win titles from “Butter Fingers” to “Lighting Thumbs” depending on their speed. Their time will be recorded, and they’ll be able to share their results with their social network and post a challenge on their friend’s timeline, helping us generate awareness of our faster mobile app with every post.
Client: Fifth Third Bank
Agency: Leo Burnett
Role: UX Designer, consultant