Pints and Plates
The Ask: Re-concept and re-design the current MillerCoors Pints and Plates website.
The Outcome: Through research and a brand purpose workshop we saw a big opportunity in the food and beer pairing space. The website will maintain the Pints & Plates brand name and keep the website grounded in food and beer pairing offerings. Our new goal was to rebrand the experience to deliver what our consumer and retailers seek in this space – fresh, nimble and a wide variety of content that matches their passion points/in-store programs. Through this I designed the information architecture and wireframes for the Pints and Plates website. My research and design informed the experience and the overall look and feel of the site.
Agency: Leo Burnett / Arc Worldwide
Role: UX Designer