The Ask: Develop a campaign that drives interest and sales for the 4K picture quality Samsung SUHDTV in Hong Kong, Australia, Germany and Italy.
The Outcome: We developed a multi-tiered campaign that would drive users to engage with Samsung through a photography contest. Facebook banner ads drive users to learn more and enter the contest. Half of the banner ads drive the user to a Facebook messenger Bot that allows the user to learn more or directly upload an image through the Bot to enter. The other 50% of the ads will drive the users to the microsite that allows the users to upload an image to enter and share with friends. Users can also upload directly from twitter and instagram with the appropriate Samsung #hashtags. Users can enter as much as they like. All entries are invited to their local retail stores to see if their image was selected to be shown on the Samsung SUHDTV’s. A select amount of winners will have their images shared on the SUHDTV at a public pop-up gallery. One grand prize winner from each market will win a penthouse New Year’s party for them and their 20 friends.
Agency: Leo Burnett
Role: UX Designer